It all began in August 2017. Nathaniel was standing in the greeting card aisle of a local store, searching for a birthday card for his brother. He scanned through rows of dull, uninspired options and thought, “Is this seriously the best we can do?” As he trudged back to his tiny dorm room, he had a revelation: what if he created his own cards? Cards that weren’t just bland sentiments but captured the real, messy, hilarious sides of life? Cards that said what everyone was really thinking but didn't have the guts to say out loud. So, he decided to do just that.