It all began in August 2017. Nathaniel browsed the greeting card aisle of stores, searching for a birthday card for his brother. He scanned through rows of dull, uninspired options, that he would never actually say to his brother. Instead of settling for a plain card, he thought, what if he created his own greeting cards? Cards that weren’t just bland sentiments but captured the real, messy, hilarious sides of life? Cards that said what everyone was really thinking.
So, he decided to do just that.